Studiokado - Souvenirs are media or goods used by a company to advertise its company. The goods referred to here are not pamphlets, brochures or anything else, but rather goods that can be used by consumers such as bags, umbrellas, wall clocks, glasses, etc.
At first glance, we might think that handing out company souvenirs is just a waste of budget. Because in general, carrying out promotions using merchandise or souvenirs cannot directly increase sales and profits.
Moreover, the digital marketing trend which is currently increasingly popular has led some people to believe that promotion through conventional media such as through company souvenirs is no longer effective. We need to realize that digital marketing cannot completely replace several things that conventional marketing has, such as company souvenirs.
Not everything can be enjoyed digitally, brands need to use other media that can interact directly with consumers. Because brand loyalty is usually created from experiences felt directly by consumers. Below we will explain the reasons why company souvenirs are an effective promotional medium.
Reasons Why Company Souvenirs is as an Effective Promotional Media :
Cheaper Price
Price may be a relative thing for some people. However, as mentioned in the previous point, if we use TV media to advertise for just 30 seconds, we might have to spend tens of millions. Or the media that are currently popular are Facebook Ads and Google Ads.
Tax-free
The interesting thing about using company souvenirs as promotional media is that the promotional costs are tax free. Please note that any use of certain media will be subject to tax. However, so far the distribution of company souvenirs is not subject to additional taxes, so you can save more on your promotional budget and not be bothered by tax issues.
Personal Closeness
Company souvenirs can be objects that are presented to the most personal side of our consumers. It is an object that is often seen and often used in everyday life. These corporate souvenirs may not be able to directly speak and convey your offer. However, your company's souvenirs can convey messages implicitly to consumers' minds.
Functional
One of the characteristics of consumers in the current era is that they are lazy about selling. They are quite bored of hearing offers or advertisements from various places. So now brands have to be smarter and more creative in carrying out promotions. How can you ensure that the promotional strategy and media you choose can convey the message and remain attractive to the target audience, but without giving the impression of hard selling.
And choosing company souvenirs that are functional and useful for consumers can be the right choice. They will definitely be happy to receive the company souvenirs that we provide. And of course it will be used according to the function and benefits of the souvenir.
